Marino Robert Sussich- Technology and online betting
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The Impact of Technology on Online Betting

The increasing investment in innovative technology will impact the online lottery landscape in unimaginable ways. With this investment, the online lottery will be able to tap into new and increasing customer bases, fuelling the growth of the industry. As Marino Robert Sussich advises, more money being placed in the development of technology in the industry will include benefits such as an increased understanding of the customer and their behaviour to changes and services provided to improve user experience.

The increase in the popularity of online lottery is not only because it has been made more convenient to participate in, but also because of growing interest and an increase in the income capital. This means more people have a disposable income to spend on online gambling.

The ease of which current technology has had an impact is seen in how seamlessly cryptocurrency was able to be used on blockchain-based gambling platforms. This move saw an increase in the number of users making bets with cryptocurrency.

With more investment, vendors can now provide unique experiences for customers such as adopting Virtual Reality and Augmented Reality to survive their competition. The increase of gamification which is providing the same elements that users expect in game playing has aided the growth of online betting.

The same fundamentals that have allowed for market penetration in developed nations, however, are the stumbling blocks for further growth in developing nations. Issues such as government interference and a lack of infrastructure for entering the internet will allow more users to get on board.

As online betting continues to grow, more and more people will sign up to participate in the online lottery, which is simpler than buying a ticket at a physical store.

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